Why have a digital marketing strategy at all? Digital Marketing is continually evolving, and this may seem unsettling at times. Strategies working in the past might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It's simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky if you change things too quickly, you may not be able to find if your strategy worked in the long term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money. Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. For example, a typical plan or campaign includes email campaigns, social media